Opinions about AI in online CX in the UK 2024

Published by Daniela Coppola, Aug 27, 2024

Despite the enhancements brought by artificial intelligence, over 90 percent of shoppers in the United Kingdom (UK) do not believe AI improved online shopping, a 2024 survey showed. Around 85 percent of consumers did not find AI-driven product recommendations very useful, and around 70 percent find chatbots less effective to assist with solving problems when compared to humans.

Opinions about use of AI in the shopping experience in the United Kingdom (UK) in 2024

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Source

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Release date

July 2024

Region

United Kingdom

Survey time period

March 29 to April 10, 2024

Number of respondents

23,016 respondents

Supplementary notes

The source surveyed consumers across the U.S., Canada, Mexico, Brazil, Argentina, Chile, Colombia, UK, Germany, France, Italy, Spain, Ireland, Denmark, Finland, Sweden, Norway, Australia, New Zealand, Japan, China, India, Indonesia, Thailand, South Korea, Saudi Arabia, South Africa, Vietnam, Nigeria, and Netherlands.

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Overview

3

Implementation status

7

Business adoption

7

Consumer attitudes

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Topics

Artificial intelligence (AI) in European e-commerceArtificial intelligence (AI) worldwideArtificial intelligence (AI) in the NordicsArtificial intelligence (AI) in the United StatesArtificial intelligence in e-commerce
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