Despite the enhancements brought by artificial intelligence, over 90 percent of shoppers in the United Kingdom (UK) do not believe AI improved online shopping, a 2024 survey showed. Around 85 percent of consumers did not find AI-driven product recommendations very useful, and around 70 percent find chatbots less effective to assist with solving problems when compared to humans.
Opinions about use of AI in the shopping experience in the United Kingdom (UK) in 2024
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The source surveyed consumers across the U.S., Canada, Mexico, Brazil, Argentina, Chile, Colombia, UK, Germany, France, Italy, Spain, Ireland, Denmark, Finland, Sweden, Norway, Australia, New Zealand, Japan, China, India, Indonesia, Thailand, South Korea, Saudi Arabia, South Africa, Vietnam, Nigeria, and Netherlands.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
EY. (July 21, 2024). Opinions about use of AI in the shopping experience in the United Kingdom (UK) in 2024 [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/1489253/opinions-ai-online-cx-uk/
EY. "Opinions about use of AI in the shopping experience in the United Kingdom (UK) in 2024." Chart. July 21, 2024. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/1489253/opinions-ai-online-cx-uk/
EY. (2024). Opinions about use of AI in the shopping experience in the United Kingdom (UK) in 2024. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/1489253/opinions-ai-online-cx-uk/
EY. "Opinions about Use of Ai in The Shopping Experience in The United Kingdom (Uk) in 2024." Statista, Statista Inc., 21 Jul 2024, https://www.statista.com/statistics/1489253/opinions-ai-online-cx-uk/
EY, Opinions about use of AI in the shopping experience in the United Kingdom (UK) in 2024 Statista, https://www.statista.com/statistics/1489253/opinions-ai-online-cx-uk/ (last visited September 12, 2024)
Opinions about use of AI in the shopping experience in the United Kingdom (UK) in 2024 [Graph], EY, July 21, 2024. [Online]. Available: https://www.statista.com/statistics/1489253/opinions-ai-online-cx-uk/