A mid-2024 study revealed that both price and content-related offerings are the most important factors in determining the value of TV and video services among U.S. consumers. Price was ranked as the leading driver by respondents, with a score of 12.7, followed by access to new movies that were recently in cinemas and ad-free shows.
Most important factors among consumers when selecting a TV or video service in the United States as of June 2024
Characteristic
Prioritization score*
Lower price than other platforms with similar content
12.7
Access to new movies that were recently in theaters
9.1
All shows are ad-free
8.8
Choice of ad-free plan or less expensive tier with ads
8.5
Includes all seasons of every show
8.5
All episodes of each show released at once
7.8
Original shows that can't be watched anywhere else
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Hub Entertainment Research. (July 15, 2024). Most important factors among consumers when selecting a TV or video service in the United States as of June 2024 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1489249/tv-video-service-selection-factors-united-states/
Hub Entertainment Research. "Most important factors among consumers when selecting a TV or video service in the United States as of June 2024 ." Chart. July 15, 2024. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1489249/tv-video-service-selection-factors-united-states/
Hub Entertainment Research. (2024). Most important factors among consumers when selecting a TV or video service in the United States as of June 2024 . Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1489249/tv-video-service-selection-factors-united-states/
Hub Entertainment Research. "Most Important Factors among Consumers When Selecting a Tv or Video Service in The United States as of June 2024 ." Statista, Statista Inc., 15 Jul 2024, https://www.statista.com/statistics/1489249/tv-video-service-selection-factors-united-states/
Hub Entertainment Research, Most important factors among consumers when selecting a TV or video service in the United States as of June 2024 Statista, https://www.statista.com/statistics/1489249/tv-video-service-selection-factors-united-states/ (last visited January 09, 2025)
Most important factors among consumers when selecting a TV or video service in the United States as of June 2024 [Graph], Hub Entertainment Research, July 15, 2024. [Online]. Available: https://www.statista.com/statistics/1489249/tv-video-service-selection-factors-united-states/
