Top features of financial securities influencing investment decisions in Europe 2023

Published by Statista Research Department, Dec 10, 2024

 In 2023, a significant portion of respondents considered the riskiness of an investment as an influencing factor when making investment decisions. The share of respondents who considered the risk of losing all or most of their investment as an important factor stood at 45 percent. However, Environmental, Social, and Governance (ESG) criteria were among the least important factors under consideration when investing.

Top features of financial securities influencing investment decisions in Europe in 2023, by investment feature

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Release date

May 2024

Region

Europe

Survey time period

2023

Number of respondents

6,000 individual investors

Supplementary notes

The survey respondents were asked the following question- "Which of the following would be important product features to you when making an investment?"

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