According to a survey conducted among Asia-Pacific consumers in the first half of 2024, Vietnam and China had the largest respondent shares making online purchases via mobile on a daily or weekly basis, at 67 and 60 percent, respectively. In India, 56 percent of the respondents stated to shop in physical stores on a daily or weekly basis.
Most frequently used shopping channels in the past 12 months in the Asia-Pacific region as of June 2024, by country or territory
among respondents across 11 APAC countries and territories
Method of interview
Face-to-face interview, online survey
Supplementary notes
Original question: In the last 12 months, how often have you bought products (e.g. clothes, books, electronics) using the following shopping channels? Please do not include grocery shopping.
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PwC Indonesia. (June 23, 2024). Most frequently used shopping channels in the past 12 months in the Asia-Pacific region as of June 2024, by country or territory [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1489136/apac-most-frequently-used-shopping-channels-by-country/
PwC Indonesia. "Most frequently used shopping channels in the past 12 months in the Asia-Pacific region as of June 2024, by country or territory." Chart. June 23, 2024. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1489136/apac-most-frequently-used-shopping-channels-by-country/
PwC Indonesia. (2024). Most frequently used shopping channels in the past 12 months in the Asia-Pacific region as of June 2024, by country or territory. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1489136/apac-most-frequently-used-shopping-channels-by-country/
PwC Indonesia. "Most Frequently Used Shopping Channels in The past 12 Months in The Asia-pacific Region as of June 2024, by Country or Territory." Statista, Statista Inc., 23 Jun 2024, https://www.statista.com/statistics/1489136/apac-most-frequently-used-shopping-channels-by-country/
PwC Indonesia, Most frequently used shopping channels in the past 12 months in the Asia-Pacific region as of June 2024, by country or territory Statista, https://www.statista.com/statistics/1489136/apac-most-frequently-used-shopping-channels-by-country/ (last visited December 31, 2024)
Most frequently used shopping channels in the past 12 months in the Asia-Pacific region as of June 2024, by country or territory [Graph], PwC Indonesia, June 23, 2024. [Online]. Available: https://www.statista.com/statistics/1489136/apac-most-frequently-used-shopping-channels-by-country/
