According to a survey conducted among Asia-Pacific consumers in the first half of 2024, Vietnam and China had the largest respondent shares making online purchases via mobile on a daily or weekly basis, at 67 and 60 percent, respectively. In India, 56 percent of the respondents stated to shop in physical stores on a daily or weekly basis.
Most frequently used shopping channels in the past 12 months in the Asia-Pacific region as of June 2024, by country or territory
Characteristic
Physical stores
Online via mobile phone
Online via PC
Online via tablet
Online via smartphone voice assistants
Online via wearable devices
Virtual reality
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among respondents across 11 APAC countries and territories
Method of interview
Face-to-face interview, online survey
Supplementary notes
Original question: In the last 12 months, how often have you bought products (e.g. clothes, books, electronics) using the following shopping channels? Please do not include grocery shopping.
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PwC Indonesia. (June 23, 2024). Most frequently used shopping channels in the past 12 months in the Asia-Pacific region as of June 2024, by country or territory [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1489136/apac-most-frequently-used-shopping-channels-by-country/
PwC Indonesia. "Most frequently used shopping channels in the past 12 months in the Asia-Pacific region as of June 2024, by country or territory." Chart. June 23, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1489136/apac-most-frequently-used-shopping-channels-by-country/
PwC Indonesia. (2024). Most frequently used shopping channels in the past 12 months in the Asia-Pacific region as of June 2024, by country or territory. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1489136/apac-most-frequently-used-shopping-channels-by-country/
PwC Indonesia. "Most Frequently Used Shopping Channels in The past 12 Months in The Asia-pacific Region as of June 2024, by Country or Territory." Statista, Statista Inc., 23 Jun 2024, https://www.statista.com/statistics/1489136/apac-most-frequently-used-shopping-channels-by-country/
PwC Indonesia, Most frequently used shopping channels in the past 12 months in the Asia-Pacific region as of June 2024, by country or territory Statista, https://www.statista.com/statistics/1489136/apac-most-frequently-used-shopping-channels-by-country/ (last visited September 01, 2024)
Most frequently used shopping channels in the past 12 months in the Asia-Pacific region as of June 2024, by country or territory [Graph], PwC Indonesia, June 23, 2024. [Online]. Available: https://www.statista.com/statistics/1489136/apac-most-frequently-used-shopping-channels-by-country/