Opinions about AI in online CX in Europe 2024

Published by Daniela Coppola, Aug 28, 2024

Despite the enhancements borought by artificial intelligence, over nine in ten European shoppers did not believe AI improved online shopping, a 2024 survey showed. Another 87 percent of surveyed consumers did not find AI-driven product recommendations very useful. Skepticism involved the use of chatbots too. 68 percent of respondents considered AI-powered chatbots less effective than humans. 

Opinions about use of AI in the shopping experience in Europe in 2024

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Source

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Release date

July 2024

Region

Europe

Survey time period

March 29 to April 10, 2024

Number of respondents

23,016 respondents

Supplementary notes

The source surveyed consumers across the U.S., Canada, Mexico, Brazil, Argentina, Chile, Colombia, UK, Germany, France, Italy, Spain, Ireland, Denmark, Finland, Sweden, Norway, Australia, New Zealand, Japan, China, India, Indonesia, Thailand, South Korea, Saudi Arabia, South Africa, Vietnam, Nigeria, and Netherlands.

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Statistics on " Artificial intelligence (AI) in European e-commerce "

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Overview

3

Implementation status

7

Business adoption

7

Consumer attitudes

8

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Topics

Artificial intelligence in e-commerceArtificial intelligence (AI) worldwideArtificial intelligence (AI) use in marketing Artificial intelligence use in media and entertainmentArtificial intelligence (AI) use in marketing in the UK
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