Main uses of generative AI among big retailers in France 2024

Published by Daniela Coppola, Sep 9, 2024

In 2024, a survey carried out in France showed that 30 percent of big retailers operating online used generative AI to create personalized content. Business efficiency was the second most popular use of gen AI. Nevertheless, it is still difficult to assess the impact of gen AI on their business activities.

Main uses of generative AI among big retailers in France in 2024

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Release date

June 2024

Region

Europe, France

Survey time period

April 10 to 18, 2024

Number of respondents

350 respondents (all size businesses)

Supplementary notes

Big retailers with 250 to 4,999 employees represented 12 percent of the entire sample.

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Overview

3

Implementation status

7

Business adoption

7

Consumer attitudes

8

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Topics

Artificial intelligence (AI) in European e-commerceArtificial intelligence (AI) worldwideArtificial intelligence (AI) in the NordicsArtificial intelligence (AI) in the United StatesArtificial intelligence in e-commerce
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