According to a survey from early 2024, American video streaming viewers were more likely to subscribe to an SVOD platform only for a certain piece of content and then unsubscribe than their European counterparts. Nearly one in three respondents from the U.S. revealed that they often use the practice called subscription cycling. By contrast, 10 percent of European people interviewed stated to sign up only for a specific program.
Frequency of subscribing to a subscription video-on-demand (SVOD) platform only for a specific program and then unsubscribe in the United States and in selected countries in Europe as of February 2024
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RTL Adconnect. (April 19, 2024). Frequency of subscribing to a subscription video-on-demand (SVOD) platform only for a specific program and then unsubscribe in the United States and in selected countries in Europe as of February 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1489084/svod-subscription-cycling-us-europe/
RTL Adconnect. "Frequency of subscribing to a subscription video-on-demand (SVOD) platform only for a specific program and then unsubscribe in the United States and in selected countries in Europe as of February 2024." Chart. April 19, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1489084/svod-subscription-cycling-us-europe/
RTL Adconnect. (2024). Frequency of subscribing to a subscription video-on-demand (SVOD) platform only for a specific program and then unsubscribe in the United States and in selected countries in Europe as of February 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1489084/svod-subscription-cycling-us-europe/
RTL Adconnect. "Frequency of Subscribing to a Subscription Video-on-demand (Svod) Platform Only for a Specific Program and Then Unsubscribe in The United States and in Selected Countries in Europe as of February 2024." Statista, Statista Inc., 19 Apr 2024, https://www.statista.com/statistics/1489084/svod-subscription-cycling-us-europe/
RTL Adconnect, Frequency of subscribing to a subscription video-on-demand (SVOD) platform only for a specific program and then unsubscribe in the United States and in selected countries in Europe as of February 2024 Statista, https://www.statista.com/statistics/1489084/svod-subscription-cycling-us-europe/ (last visited December 23, 2024)
Frequency of subscribing to a subscription video-on-demand (SVOD) platform only for a specific program and then unsubscribe in the United States and in selected countries in Europe as of February 2024 [Graph], RTL Adconnect, April 19, 2024. [Online]. Available: https://www.statista.com/statistics/1489084/svod-subscription-cycling-us-europe/
