A 2024 survey found that the majority of U.S. and European households will not change their budget on video services in the upcoming six months. The difference between both regions was still high. While 47 percent of American respondents expected to spend the same amount on video content, the share of European people interviewed who said the same was over 70 percent. Moreover, the U.S. population was more likely to increase the video content budget than European consumers.
Expected change of video content budget over next six months among households in the United States and in selected countries in Europe as of February 2024
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RTL Adconnect. (April 19, 2024). Expected change of video content budget over next six months among households in the United States and in selected countries in Europe as of February 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1489081/video-content-spend-change-us-europe/
RTL Adconnect. "Expected change of video content budget over next six months among households in the United States and in selected countries in Europe as of February 2024." Chart. April 19, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1489081/video-content-spend-change-us-europe/
RTL Adconnect. (2024). Expected change of video content budget over next six months among households in the United States and in selected countries in Europe as of February 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1489081/video-content-spend-change-us-europe/
RTL Adconnect. "Expected Change of Video Content Budget over next Six Months among Households in The United States and in Selected Countries in Europe as of February 2024." Statista, Statista Inc., 19 Apr 2024, https://www.statista.com/statistics/1489081/video-content-spend-change-us-europe/
RTL Adconnect, Expected change of video content budget over next six months among households in the United States and in selected countries in Europe as of February 2024 Statista, https://www.statista.com/statistics/1489081/video-content-spend-change-us-europe/ (last visited November 21, 2024)
Expected change of video content budget over next six months among households in the United States and in selected countries in Europe as of February 2024 [Graph], RTL Adconnect, April 19, 2024. [Online]. Available: https://www.statista.com/statistics/1489081/video-content-spend-change-us-europe/
