In 2023, Fitbit led the United States fitness tracker market in terms of brand awareness, with around 54 percent of respondents recognizing the brand. Apple Watch followed with 51.71 percent awareness. Garmin reported 36.3 percent, while Google Pixel Watch and Fossil had awareness levels of 29.82 percent and 26.67 percent, respectively.
Aided brand awareness level of selected fitness tracker brands in the United States in 2023
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Latana. (July 2, 2024). Aided brand awareness level of selected fitness tracker brands in the United States in 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1489008/fitness-tracker-brand-awareness-united-states/
Latana. "Aided brand awareness level of selected fitness tracker brands in the United States in 2023." Chart. July 2, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1489008/fitness-tracker-brand-awareness-united-states/
Latana. (2024). Aided brand awareness level of selected fitness tracker brands in the United States in 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1489008/fitness-tracker-brand-awareness-united-states/
Latana. "Aided Brand Awareness Level of Selected Fitness Tracker Brands in The United States in 2023." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/1489008/fitness-tracker-brand-awareness-united-states/
Latana, Aided brand awareness level of selected fitness tracker brands in the United States in 2023 Statista, https://www.statista.com/statistics/1489008/fitness-tracker-brand-awareness-united-states/ (last visited December 19, 2024)
Aided brand awareness level of selected fitness tracker brands in the United States in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/1489008/fitness-tracker-brand-awareness-united-states/
