A 2024 survey found that U.S. consumers using ad-free video services are more likely to keep their subscriptions within a year than ad-supported consumers, with 85 percent of respondents indicating they will definitely or probably continue using SVOD services. In comparison, 74 percent of users of ad-supported services expressed similar interest in keeping their platforms.
Preference of consumers using ad-supported versus ad-free video services within a year in the United States as of June 2024
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Hub Entertainment Research. (July 15, 2024). Preference of consumers using ad-supported versus ad-free video services within a year in the United States as of June 2024 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1488912/ad-supported-versus-ad-free-service-preference-united-states/
Hub Entertainment Research. "Preference of consumers using ad-supported versus ad-free video services within a year in the United States as of June 2024 ." Chart. July 15, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1488912/ad-supported-versus-ad-free-service-preference-united-states/
Hub Entertainment Research. (2024). Preference of consumers using ad-supported versus ad-free video services within a year in the United States as of June 2024 . Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1488912/ad-supported-versus-ad-free-service-preference-united-states/
Hub Entertainment Research. "Preference of Consumers Using Ad-supported versus Ad-free Video Services within a Year in The United States as of June 2024 ." Statista, Statista Inc., 15 Jul 2024, https://www.statista.com/statistics/1488912/ad-supported-versus-ad-free-service-preference-united-states/
Hub Entertainment Research, Preference of consumers using ad-supported versus ad-free video services within a year in the United States as of June 2024 Statista, https://www.statista.com/statistics/1488912/ad-supported-versus-ad-free-service-preference-united-states/ (last visited January 08, 2025)
Preference of consumers using ad-supported versus ad-free video services within a year in the United States as of June 2024 [Graph], Hub Entertainment Research, July 15, 2024. [Online]. Available: https://www.statista.com/statistics/1488912/ad-supported-versus-ad-free-service-preference-united-states/
