Leading U.S. TikTok brands by earned media value (EMV) 2024

Published by Statista Research Department, Sep 19, 2024

Amazon was the U.S. brand with the highest earned media value (EMV) on TikTok as of July 2024, with an EMV of 1.03 billion U.S. dollars in the previous year. The NBA followed with an EMV of 894.6 million dollars, while the NFL rounded out the top three with an EMV of 688.2 million. 

Leading U.S. brands on TikTok worldwide as of July 2024, by earned media value (EMV) (in million U.S. dollars)

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Release date

July 2024

Region

Worldwide, United States

Survey time period

as of July 29, 2024

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Topics

TikTok advertising & marketing in the U.S. Amazon advertising in the U.S.TikTokTikTok marketingTikTok in Latin America
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