Trust in baby formula producers' ethical marketing 2024, by gender

Published by Statista Research Department, Aug 27, 2024

In a 2024 survey, adults in Great Britain explored their level of trust in the marketing practices of baby formula manufacturers. About 50 percent of surveyed women responded that they either didn't trust at all or didn't trust very much that the manufacturers would behave ethically when marketing their product. The same responses in men corresponded to 39 percent. 

Share of adults in Great Britain lacking trust in ethical marketing by baby formula manufacturers in 2024, by gender

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Release date

January 2024

Region

United Kingdom

Survey time period

January 18 and 19, 2024

Number of respondents

2,075 respondents

Age group

18 years and older

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