A global 2024 survey found that 57 percent of TikTok users paid attention to news from personalities, such as celebrities and influencers, when coming across news content on the platform. Overall, 43 percent of users reported paying attention to ordinary people when seeing news on TikTok. Just over one-third of TikTok users took notice of mainstream news outlets and journalists.
Share of TikTok users who pay attention to news on the platform worldwide as of February 2024, by source
Original question: "You said that you use <online platform> for news. When it comes to news on <online plaform>, which of these sources do you generally pay most attention to? Please select all that apply."
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Reuters Institute for the Study of Journalism. (June 17, 2024). Share of TikTok users who pay attention to news on the platform worldwide as of February 2024, by source [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1488797/global-tiktok-users-news-content-by-source/
Reuters Institute for the Study of Journalism. "Share of TikTok users who pay attention to news on the platform worldwide as of February 2024, by source." Chart. June 17, 2024. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1488797/global-tiktok-users-news-content-by-source/
Reuters Institute for the Study of Journalism. (2024). Share of TikTok users who pay attention to news on the platform worldwide as of February 2024, by source. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1488797/global-tiktok-users-news-content-by-source/
Reuters Institute for the Study of Journalism. "Share of Tiktok Users Who Pay Attention to News on The Platform Worldwide as of February 2024, by Source." Statista, Statista Inc., 17 Jun 2024, https://www.statista.com/statistics/1488797/global-tiktok-users-news-content-by-source/
Reuters Institute for the Study of Journalism, Share of TikTok users who pay attention to news on the platform worldwide as of February 2024, by source Statista, https://www.statista.com/statistics/1488797/global-tiktok-users-news-content-by-source/ (last visited November 18, 2024)
Share of TikTok users who pay attention to news on the platform worldwide as of February 2024, by source [Graph], Reuters Institute for the Study of Journalism, June 17, 2024. [Online]. Available: https://www.statista.com/statistics/1488797/global-tiktok-users-news-content-by-source/