Most popular TikTok accounts in Sweden 2023, by reach and engagement

Most popular TikTok accounts in Sweden in 2023, by reach and engagement

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Release date

October 2023

Region

Sweden

Survey time period

June 2022 to June 2023

Special properties

Top 10

Supplementary notes

This is how the source conducted their method, translated: 

"Through, among other things, the Exolyt service, we have been able to identify almost 9,000 Swedish TikTok accounts with more than 100,000 likes. 100,000 likes has also been our lower limit for including an account in our measurement...  The corresponding method described when ranking accounts on Twitter, Facebook and YouTube was then also done for TikTok, but based on the following eight ranking measures: 1) number of views, weighted by assumed proportion of Swedes 2) number of views/post, weighted in the same way 3) number of comments, weighted by assumed proportion of Swedes. 4) number of comments/post, weighted in the same way. 5) Number of likes, weighted by assumed proportion of Swedes 6) Number of likes/post, weighted in the same way and 7) Number of shares, weighted by assumed proportion of Swedes 8) Number of shares/post, weighted in the same way."

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Statistics on " Online video in the Nordics "

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