In early 2024, the largest segment of Colombian fintechs targeted underbanked individuals. However, when comparing B2B and B2C models, the fintech landscape revealed that more than half of the fintech solutions were aimed at companies and SMEs.
Share of fintechs in Colombia in 2024, by target market
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Finnovista. (June 14, 2024). Share of fintechs in Colombia in 2024, by target market [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1488655/colombia-fintech-distribution-target-market/
Finnovista. "Share of fintechs in Colombia in 2024, by target market." Chart. June 14, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1488655/colombia-fintech-distribution-target-market/
Finnovista. (2024). Share of fintechs in Colombia in 2024, by target market. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1488655/colombia-fintech-distribution-target-market/
Finnovista. "Share of Fintechs in Colombia in 2024, by Target Market." Statista, Statista Inc., 14 Jun 2024, https://www.statista.com/statistics/1488655/colombia-fintech-distribution-target-market/
Finnovista, Share of fintechs in Colombia in 2024, by target market Statista, https://www.statista.com/statistics/1488655/colombia-fintech-distribution-target-market/ (last visited December 19, 2024)
Share of fintechs in Colombia in 2024, by target market [Graph], Finnovista, June 14, 2024. [Online]. Available: https://www.statista.com/statistics/1488655/colombia-fintech-distribution-target-market/