During a global survey published in 2024, approximately 83 percent of responding content marketing decision-makers reported being eager to streamline workflows and reduce the number of tech solutions to overcome tool fatigue and make workflows more efficient. Around 79 percent expressed dissatisfaction with their tech stack's integration capabilities.
Marketing decision-makers' attitudes toward tech solutions for content marketing worldwide as of April 2024, by job position
among marketing decision-makers at enterprise consumer brands
Supplementary notes
According to the source, respondents worked in Australia, Denmark, France, Germany, the Netherlands, Norway, Sweden, the United Kingdom, and the United States, among other, undisclosed markets.
The source does not specify the survey date. The date given is the publication date.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bynder. (April 10, 2024). Marketing decision-makers' attitudes toward tech solutions for content marketing worldwide as of April 2024, by job position [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1488650/marketers-tech-solutions-content-marketing/
Bynder. "Marketing decision-makers' attitudes toward tech solutions for content marketing worldwide as of April 2024, by job position." Chart. April 10, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1488650/marketers-tech-solutions-content-marketing/
Bynder. (2024). Marketing decision-makers' attitudes toward tech solutions for content marketing worldwide as of April 2024, by job position. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1488650/marketers-tech-solutions-content-marketing/
Bynder. "Marketing Decision-makers' Attitudes toward Tech Solutions for Content Marketing Worldwide as of April 2024, by Job Position." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1488650/marketers-tech-solutions-content-marketing/
Bynder, Marketing decision-makers' attitudes toward tech solutions for content marketing worldwide as of April 2024, by job position Statista, https://www.statista.com/statistics/1488650/marketers-tech-solutions-content-marketing/ (last visited November 21, 2024)
Marketing decision-makers' attitudes toward tech solutions for content marketing worldwide as of April 2024, by job position [Graph], Bynder, April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1488650/marketers-tech-solutions-content-marketing/
