According to a global survey conducted in February 2024, 53 percent of X (formerly Twitter) users reported paying attention to mainstream news outlets on the platform, while 45 percent paid attention to personalities, such as celebrities and influencers. A further 43 percent said they paid attention to politicians and political activists on X.
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Everything on "X (formerly Twitter)" in one document: edited and divided into chapters, including detailed references.
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EVP, Research & Innovation, Advertising Research Foundation
Overview
Financial performance pre going private
Benchmark
Users and demographics
Usage
Engagement
Content regulation
Data requests
Advertising and marketing
Public opinion
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