In 2024, the potential artificial intelligence (AI) generated improvement in contact centers that has been predicted to have the biggest future impact was more predictive and relevant service/communication. Almost 82 percent of respondents gave this as their answer. Roughly 43 percent of those surveyed stated that AI would not improve better marketing/sales copy and engagement.
Potential artificial intelligence (AI) generated improvements at contact centers 2024
Respondents included companies of all sizes and most major industries.Â
This featured job titles such as chief client services officer, director of social media response, head of client care, director of customer expereience, chief customer officer, technical director of customer experience, ad vice president of customer support.
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