Top content-related tasks outsourced to AI tools among marketers worldwide 2024

Published by
Valentina Dencheva,
Aug 23, 2024

During a 2024 global survey among marketing and media leaders, approximately 42 percent reported using artificial intelligence (AI) tools a few times per week or daily when writing or generating content. Around 40 percent said they used those solutions for social media content generation. According to the same study, Facebook and Instagram were the social media platforms most used by global marketers for organic content and paid ads.

Content-related tasks most frequently outsourced to artificial intelligence (AI) tools among marketing and media leaders worldwide as of February 2024

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Release date

April 2024

Region

Worldwide

Survey time period

January 5 to February 6, 2024

Number of respondents

1,003 respondents

Special properties

among members of the WordPress VIP community; only among respondents who reported using AI tools "daily/a few times per week" in each task

Supplementary notes

The source does not specify the survey type.

Multiple answers were possible.

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Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Video advertising and marketing worldwide
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