Lazada penetration rate Vietnam Q3 2022-Q2 2024

Published by
Minh-Ngoc Nguyen,
Sep 16, 2024

According to a survey among Vietnamese internet users conducted by Decision Lab, in the second quarter of 2024, 52 percent of respondents confirmed using Lazada for online shopping in Vietnam. Lazada has been the country's second-most popular e-commerce platform behind Shopee in recent years, followed by TikTok Shop. 

Lazada penetration rate in Vietnam from 3rd quarter 2022 to 2nd quarter 2024

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Release date

August 2024

Region

Vietnam

Survey time period

Q3 2022 to Q2 2024

Number of respondents

1,478 respondents

Age group

18-64 years

Special properties

among internet users nationwide

Method of interview

Online panel

Supplementary notes

Original question: “Which of the following platforms/apps do you use for online shopping? Choose all that apply.”

The survey count refers to 2nd quarter 2024.

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Overview

6

Key figures

7

Shopee

6

TikTok Shop

4

Lazada

4

Tiki

4

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Topics

E-commerce platforms in VietnamE-commerce in VietnamSocial commerce in Vietnam Digital payments in VietnamTikTok Shop in Vietnam
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