According to a survey among Vietnamese internet users conducted by Decision Lab, in the first quarter of 2024, 54 percent of respondents confirmed using Lazada for online shopping in Vietnam. Lazada has been the country's second-most popular e-commerce platform behind Shopee in recent years, followed by TikTok Shop.
Lazada penetration rate in Vietnam from 3rd quarter 2022 to 1st quarter 2024
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Share of respondents
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Decision Lab. (June 20, 2024). Lazada penetration rate in Vietnam from 3rd quarter 2022 to 1st quarter 2024 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1488501/vietnam-lazada-penetration-rate/
Decision Lab. "Lazada penetration rate in Vietnam from 3rd quarter 2022 to 1st quarter 2024." Chart. June 20, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1488501/vietnam-lazada-penetration-rate/
Decision Lab. (2024). Lazada penetration rate in Vietnam from 3rd quarter 2022 to 1st quarter 2024. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1488501/vietnam-lazada-penetration-rate/
Decision Lab. "Lazada Penetration Rate in Vietnam from 3rd Quarter 2022 to 1st Quarter 2024." Statista, Statista Inc., 20 Jun 2024, https://www.statista.com/statistics/1488501/vietnam-lazada-penetration-rate/
Decision Lab, Lazada penetration rate in Vietnam from 3rd quarter 2022 to 1st quarter 2024 Statista, https://www.statista.com/statistics/1488501/vietnam-lazada-penetration-rate/ (last visited September 01, 2024)
Lazada penetration rate in Vietnam from 3rd quarter 2022 to 1st quarter 2024 [Graph], Decision Lab, June 20, 2024. [Online]. Available: https://www.statista.com/statistics/1488501/vietnam-lazada-penetration-rate/