According to a survey among Vietnamese internet users conducted by Decision Lab, in the first quarter of 2024, 27 percent of respondents confirmed using Tiki for online shopping in Vietnam. That year, Shopee was the leading e-commerce platform based on the country's penetration rate. The share of Vietnamese consumers shopping on Tiki has been declining in recent years, since the appearance of TikTok Shop in the country.
Tiki penetration rate in Vietnam from 3rd quarter 2022 to 1st quarter 2024
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Decision Lab. (June 20, 2024). Tiki penetration rate in Vietnam from 3rd quarter 2022 to 1st quarter 2024 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1488500/vietnam-tiki-penetration-rate/
Decision Lab. "Tiki penetration rate in Vietnam from 3rd quarter 2022 to 1st quarter 2024." Chart. June 20, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1488500/vietnam-tiki-penetration-rate/
Decision Lab. (2024). Tiki penetration rate in Vietnam from 3rd quarter 2022 to 1st quarter 2024. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1488500/vietnam-tiki-penetration-rate/
Decision Lab. "Tiki Penetration Rate in Vietnam from 3rd Quarter 2022 to 1st Quarter 2024." Statista, Statista Inc., 20 Jun 2024, https://www.statista.com/statistics/1488500/vietnam-tiki-penetration-rate/
Decision Lab, Tiki penetration rate in Vietnam from 3rd quarter 2022 to 1st quarter 2024 Statista, https://www.statista.com/statistics/1488500/vietnam-tiki-penetration-rate/ (last visited September 01, 2024)
Tiki penetration rate in Vietnam from 3rd quarter 2022 to 1st quarter 2024 [Graph], Decision Lab, June 20, 2024. [Online]. Available: https://www.statista.com/statistics/1488500/vietnam-tiki-penetration-rate/