Attitudes towards online and offline shopping in Germany in 2022, by generation

Published by Statista Research Department, Sep 9, 2024

Around 43 percent of Generation X in Germany preferred shopping in brick and mortar stores as opposed to online. Generation Y were the most likely to shop online, with 42 percent stating they found it preferential to going into physical stores. 

Attitudes towards online and offline shopping in Germany in 2022, by generation

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Release date

June 2023

Region

Germany

Survey time period

May to June 2022

Number of respondents

316 respondents

Method of interview

Online survey

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Statistics on " E-commerce in Germany "

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Overview

7

Leading online retailers

7

Revenues by product category

8

Online customers and payment methods

8

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