ARPMAU of e-commerce apps in Japan 2023-2024

Published by Statista Research Department, Dec 10, 2024

E-commerce apps generated, on average, almost 10.5 U.S. dollars in revenue per monthly active user in the first quarter of 2024. The ARPMAU of shopping apps throughout the previous year was just below 11 dollars.

Average revenue per monthly active users of e-commerce apps in Japan in 2023 and the 1st quarter of 2024 (in U.S. dollars)

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Release date

July 2024

Region

Japan

Survey time period

2023 to Q1 2024

Supplementary notes

1 U.S. dollar equals 149.84 Japanese yen or 0.93 euros as of August 2024.

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Overview

5

User behavior

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Music and video streaming

5

Comics and gaming

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E-commerce

7

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Topics

B2C e-commerce in JapanInternet usage in JapanE-commerce in JapanRetail trade in JapanOnline banking in Japan
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