As of the third quarter of 2024, social media ads were the leading source of brand or product discovery among 42.5 percent of internet users between 16 and 64 years in the Philippines. Retail websites and TV ads were also among the leading sources of brand discovery.
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Everything on "Social commerce in the Philippines" in one document: edited and divided into chapters, including detailed references.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield
Vice President, Hearst Magazines
Overview
Leading platforms
User demographic
Social media advertising
Influencer marketing
Social commerce
User behavior
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
