Perceived purchase influence of robot vacuum functions South Korea 2024

Published by
Jang Seob Yoon,
Aug 21, 2024

According to a survey conducted in May 2024 by Opensurvey in South Korea, about 80 percent of respondents stated that a self-cleaning and drying mop function would have a significant influence on their decision to purchase a robot vacuum cleaner in the upcoming year. When compared to the answers of current robot vacuum owners, the overall trend of preferred functions remained similar. However, prospective owners showed a much higher inclination toward certain functions such as device and refillable item status and AI voice control.

Perceived purchase influence of robot vacuum cleaner functions in South Korea as of May 2024

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Release date

July 2024

Region

South Korea

Survey time period

May 27 to 28, 2024

Number of respondents

400 respondents considering a robot vacuum purchase in the next year

Age group

20-59 years

Method of interview

Online Access Panel

Supplementary notes

Original question: "Below are functions provided by robot vacuum cleaners. What do you think about these functions?"

Answer shares indicate those that answered, "Am aware, and it will influence my purchase" and "Am aware, and I would not buy a product without it"

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