Japanese mobile shoppers spent, on average, 11 minutes per session on marketplace apps in the first quarter of 2024. The overall average session on e-commerce apps ran just below 10 minutes before the app was moved to the background for 30 minutes or longer.
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Everything on "Mobile commerce in Japan" in one document: edited and divided into chapters, including detailed references.
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Christof Baron
CEO, MindShare Germany
Overview
Goods and content
Mobile payment
Mobile apps
App usage
Shopping behavior
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