Privacy concerns of consumers about AI in selected countries 2024

Published by Daniela Coppola, Dec 10, 2024

In 2024, consumers based in Germany, Australia, United Kingdom, and the United States expressed their opinions on privacy risks posed by artificial intelligence. Only 56 percent of them believed retailers could ensure data privacy when setting up AI-powered tools. Almost 80 percent of surveyed shoppers thought retailers had to prioritize ethical use of AI. 

Share of consumers concerned about data and privacy risks posed by AI in selected countries in 2024

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Release date

June 2024

Region

Australia, Germany, United Kingdom, United States

Survey time period

March 21 to 27, 2024

Number of respondents

8,055 consumers

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Statistics on " Artificial intelligence (AI) in European e-commerce "

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Overview

3

Implementation status

7

Business adoption

7

Consumer attitudes

8

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Topics

Artificial intelligence (AI) in European e-commerceArtificial intelligence (AI) worldwideArtificial intelligence (AI) in the NordicsArtificial intelligence (AI) in the United StatesArtificial intelligence in e-commerce
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