Share of shopping app users in Japan 2024, by gender
As of the first quarter of 2024, the majority of e-commerce app users in Japan were women. Around 38 percent of users shopping on mobile apps were men.
Share of e-commerce app users in Japan in the 1st quarter 2024, by gender
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Leading companies trust Statista:
Related reports: Available to download in PDF or PPTX format
Online shopping behavior in Japan
Everything on "Online shopping behavior in Japan" in one document: edited and divided into chapters, including detailed references.
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron
CEO, MindShare Germany
Other statistics that may interest you Online shopping behavior in Japan
Overview
5
- Premium Statistic B2C online retail market size in Japan 2014-2023
- Premium Statistic Cross-border online retail market size in Japan FY 2016-2023
- Premium Statistic Online C2C market size in Japan FY 2016-2023
- Premium Statistic E-commerce penetration ratio in households in Japan 2014-2023
- Premium Statistic Average monthly household expenditure on online purchases in Japan 2015-2024
Device usage
5
- Premium Statistic Share of mobile users shopping online on PCs in Japan 2014-2023
- Premium Statistic Quarterly cart abandonment rate on computers in Japan Q2 2022-Q2 2024
- Premium Statistic Share of mobile users shopping on mobile devices in Japan 2018-2023
- Premium Statistic Quarterly cart abandonment rate on mobile devices in Japan Q2 2022-Q2 2024
- Premium Statistic Share of shopping app users in Japan 2024, by gender
Platform usage
4
Shopping categories
5
- Premium Statistic Products online shoppers have purchased in Japan 2024
- Premium Statistic Average monthly household expenditure on online purchases in Japan 2024, by product
- Premium Statistic Most common products acquired through Amazon in Japan 2024
- Premium Statistic Most common products acquired through Rakuten Ichiba in Japan 2024
- Premium Statistic Share of digital content shoppers in Japan Q3 2024, by category
Purchase decision
4
- Premium Statistic Incentives to motivate online purchases in Japan Q3 2024
- Premium Statistic Major factors influencing online shopping behavior in Japan 2024
- Premium Statistic Shopping behavior in case of free shipping with minimum spend system in Japan 2023
- Premium Statistic Willingness to pay shipping fees in e-commerce in Japan 2023, by order value
Customer satisfaction
4
- Premium Statistic Main reasons for buying online in Japan 2024
- Premium Statistic Online shopper's actions when receiving a wrong product in Japan 2024
- Premium Statistic Impact of payment methods on cart abandonment behavior in Japan in Japan 2023
- Premium Statistic Impact of payment methods on cart abandonment behavior in Japan 2024, by gender
Online payment
4
- Premium Statistic E-money transaction volume in Japan 2014-2023
- Premium Statistic Average amount of e-money spent per household Japan 2023
- Premium Statistic Leading payment methods among Japanese online buyers 2023
- Premium Statistic Online banking usage among digital buyers in Japan 2023, by age group
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: You might find this interesting as well
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
adjust. (July 17, 2024). Share of e-commerce app users in Japan in the 1st quarter 2024, by gender [Graph]. In Statista. Retrieved April 09, 2025, from https://www.statista.com/statistics/1488265/japan-share-e-commerce-app-user-by-gender/
adjust. "Share of e-commerce app users in Japan in the 1st quarter 2024, by gender." Chart. July 17, 2024. Statista. Accessed April 09, 2025. https://www.statista.com/statistics/1488265/japan-share-e-commerce-app-user-by-gender/
adjust. (2024). Share of e-commerce app users in Japan in the 1st quarter 2024, by gender. Statista. Statista Inc.. Accessed: April 09, 2025. https://www.statista.com/statistics/1488265/japan-share-e-commerce-app-user-by-gender/
adjust. "Share of E-commerce App Users in Japan in The 1st Quarter 2024, by Gender." Statista, Statista Inc., 17 Jul 2024, https://www.statista.com/statistics/1488265/japan-share-e-commerce-app-user-by-gender/
adjust, Share of e-commerce app users in Japan in the 1st quarter 2024, by gender Statista, https://www.statista.com/statistics/1488265/japan-share-e-commerce-app-user-by-gender/ (last visited April 09, 2025)
Share of e-commerce app users in Japan in the 1st quarter 2024, by gender [Graph], adjust, July 17, 2024. [Online]. Available: https://www.statista.com/statistics/1488265/japan-share-e-commerce-app-user-by-gender/
