In a 2024 survey of consumers across 31 countries and territories, including Ireland, it was found that protecting customer data was the most important factor when it came to builiding trust in a company, both globally and in Ireland specifically. 84 percent of Irish consumers indicated that data protection was important to building trust, whereas only 47 percent of respondents in Ireland found a company's financial performance important.
Importance of factors that influence consumer trust in companies in Ireland in 2024
The source asked respondents how important each of the following areas are to building their trust in a company.
The source states that figures shown are the sum of respondents who selected "extermely important" and "very important".
*In January and February 2024, PwC surveyed 20,662 consumers across 31 countries and territories, including Ireland. The number of respondents surveyed in Ireland specifically was not provided by the source.
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PwC. (June 3, 2024). Importance of factors that influence consumer trust in companies in Ireland in 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1488262/importance-of-trust-building-factors-ireland/
PwC. "Importance of factors that influence consumer trust in companies in Ireland in 2024." Chart. June 3, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1488262/importance-of-trust-building-factors-ireland/
PwC. (2024). Importance of factors that influence consumer trust in companies in Ireland in 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1488262/importance-of-trust-building-factors-ireland/
PwC. "Importance of Factors That Influence Consumer Trust in Companies in Ireland in 2024." Statista, Statista Inc., 3 Jun 2024, https://www.statista.com/statistics/1488262/importance-of-trust-building-factors-ireland/
PwC, Importance of factors that influence consumer trust in companies in Ireland in 2024 Statista, https://www.statista.com/statistics/1488262/importance-of-trust-building-factors-ireland/ (last visited November 21, 2024)
Importance of factors that influence consumer trust in companies in Ireland in 2024 [Graph], PwC, June 3, 2024. [Online]. Available: https://www.statista.com/statistics/1488262/importance-of-trust-building-factors-ireland/
