Netflix viewing hours worldwide 2023, by content type

Published by
Julia Stoll,
Oct 18, 2024

A report on the viewing behavior on Netflix showed that in the first half of 2023, original and exclusive content accounted for 57 percent of the total hours viewed on the streaming platform, while licensed content was less popular. In the second half of 2023 the proportion shifted slightly, with viewing hours of licensed TV shows and movies rising by four percentage points.

Distribution of monthly hours viewed on Netflix worldwide in 1st half and 2nd half of 2023, by content type

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Release date

July 2024

Region

Worldwide

Survey time period

H1 and H2 2023

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