Intended innovations in technology by B2C e-commerce in Italy in 2024

Published by Statista Research Department, Aug 22, 2024

A survey conducted among business-to-consumer (B2C) e-commerce professionals in Italy in 2024 indicates where they believe there will be a usage strengthening of digital innovations. More than 80 percent of the respondents think the investments in artificial intelligence (AI) when it comes to customer data analysis and catalog management through websites will be one of the most impacted with investments. Another significant chunk (71 percent) sees the investments in back-end activities and websites' personal support as important interventions to be made. 

Tech innovations planned by B2C e-commerce companies in Italy in 2024

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Release date

July 2024

Region

Italy

Survey time period

March to April 2024

Number of respondents

250 B2C e-commerce professionals

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Overview

3

Implementation status

7

Business adoption

7

Consumer attitudes

8

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Topics

Artificial intelligence (AI) in European e-commerceArtificial intelligence (AI) worldwideArtificial intelligence (AI) in the NordicsArtificial intelligence (AI) in the United StatesArtificial intelligence in e-commerce
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