In 2024, there were around 7.84 million people in the German-speaking population aged 14 and over whose households bought food from home delivery services (such as Bofrost, Eismann, etc.). Delivery services for groceries have slowly become more popular in the past years, with the number of users increasing year by year.
The Allensbach Market and Advertising Media Analysis, or AWA for short, determines the attitudes, consumer habits and media use of the German population on a broad statistical basis
Number of people in Germany for whose household groceries are purchased from home delivery services (such as Bofrost, Eismann, etc.) from 2019 to 2024
(in millions)
Basis is the German-speaking population aged 14 years and older in private households at the place of main residence in Germany.
Information on the entire sample: 2019: 23,318 respondents, extrapolation to 70.60 million people
2020: 23,191 respondents, extrapolation to 70.64 million people
2021: 22,563 respondents, extrapolation to 70.54 million people
2022: 23,015 respondents, extrapolation to 70.60 million people
2023: 23,524 respondents, extrapolation to 70.08 million people
2024: 23,485 respondents, extrapolation to 70.48 million people
Further information on the methodology can be found here.
This question was asked in the survey with the following wording: ‘Where do you buy the food for your household, from which of these shops? (Circle all of the above!)’Â
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IfD Allensbach. (June 18, 2024). Number of people in Germany for whose household groceries are purchased from home delivery services (such as Bofrost, Eismann, etc.) from 2019 to 2024 (in millions) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1487981/purchase-from-groceries-home-delivery-services-germany/
IfD Allensbach. "Number of people in Germany for whose household groceries are purchased from home delivery services (such as Bofrost, Eismann, etc.) from 2019 to 2024 (in millions)." Chart. June 18, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1487981/purchase-from-groceries-home-delivery-services-germany/
IfD Allensbach. (2024). Number of people in Germany for whose household groceries are purchased from home delivery services (such as Bofrost, Eismann, etc.) from 2019 to 2024 (in millions). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1487981/purchase-from-groceries-home-delivery-services-germany/
IfD Allensbach. "Number of People in Germany for Whose Household Groceries Are Purchased from Home Delivery Services (Such as Bofrost, Eismann, Etc.) from 2019 to 2024 (in Millions)." Statista, Statista Inc., 18 Jun 2024, https://www.statista.com/statistics/1487981/purchase-from-groceries-home-delivery-services-germany/
IfD Allensbach, Number of people in Germany for whose household groceries are purchased from home delivery services (such as Bofrost, Eismann, etc.) from 2019 to 2024 (in millions) Statista, https://www.statista.com/statistics/1487981/purchase-from-groceries-home-delivery-services-germany/ (last visited January 08, 2025)
Number of people in Germany for whose household groceries are purchased from home delivery services (such as Bofrost, Eismann, etc.) from 2019 to 2024 (in millions) [Graph], IfD Allensbach, June 18, 2024. [Online]. Available: https://www.statista.com/statistics/1487981/purchase-from-groceries-home-delivery-services-germany/
