During a 2023 global survey among business-to-business (B2B) content marketers at companies employing at least one thousand people, over half – or 52 percent – said their organizations did not have guidelines in place for generative artificial intelligence (AI) tools. More than one-third (36 percent) stated their employers had such guidelines, while 12 percent were unsure. According to the same study, LinkedIn was the social media platform delivering the best value for enterprise B2B content marketers worldwide.
Percentage of enterprises with guidelines in place for generative artificial intelligence (AI) tools according to business-to-business (B2B) content marketers worldwide as of July 2023
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Percentage of enterprises with guidelines in place for generative artificial intelligence (AI) tools according to business-to-business (B2B) content marketers worldwide as of July 2023
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Content Marketing Institute. (March 13, 2024). Percentage of enterprises with guidelines in place for generative artificial intelligence (AI) tools according to business-to-business (B2B) content marketers worldwide as of July 2023 [Graph]. In Statista. Retrieved April 04, 2025, from https://www.statista.com/statistics/1487971/enterprises-guidelines-generative-ai/
Content Marketing Institute. "Percentage of enterprises with guidelines in place for generative artificial intelligence (AI) tools according to business-to-business (B2B) content marketers worldwide as of July 2023." Chart. March 13, 2024. Statista. Accessed April 04, 2025. https://www.statista.com/statistics/1487971/enterprises-guidelines-generative-ai/
Content Marketing Institute. (2024). Percentage of enterprises with guidelines in place for generative artificial intelligence (AI) tools according to business-to-business (B2B) content marketers worldwide as of July 2023. Statista. Statista Inc.. Accessed: April 04, 2025. https://www.statista.com/statistics/1487971/enterprises-guidelines-generative-ai/
Content Marketing Institute. "Percentage of Enterprises with Guidelines in Place for Generative Artificial Intelligence (Ai) Tools According to Business-to-business (B2b) Content Marketers Worldwide as of July 2023." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1487971/enterprises-guidelines-generative-ai/
Content Marketing Institute, Percentage of enterprises with guidelines in place for generative artificial intelligence (AI) tools according to business-to-business (B2B) content marketers worldwide as of July 2023 Statista, https://www.statista.com/statistics/1487971/enterprises-guidelines-generative-ai/ (last visited April 04, 2025)
Percentage of enterprises with guidelines in place for generative artificial intelligence (AI) tools according to business-to-business (B2B) content marketers worldwide as of July 2023 [Graph], Content Marketing Institute, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1487971/enterprises-guidelines-generative-ai/
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