Top tasks enterprise B2B content marketers outsourced to GenAI tools worldwide 2023

Published by Statista Research Department, Dec 10, 2024

During a 2023 survey among business-to-business (B2B) content marketers at companies employing at least one thousand people worldwide, around 39 percent reported using generative artificial intelligence (AI) for brainstorming new topics. Approximately 36 percent utilized it for researching headlines and keywords, while 42 percent refrained from adopting generative AI. According to the same study, LinkedIn was the social media platform delivering the best value for enterprise B2B marketers worldwide.

Leading tasks enterprise business-to-business (B2B) content marketers outsourced to generative artificial intelligence (AI) tools worldwide as of July 2023

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Statistic: Leading tasks enterprise business-to-business (B2B) content marketers outsourced to generative artificial intelligence (AI) tools worldwide as of July 2023

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Sources

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Release date

March 2024

Region

Worldwide

Survey time period

July 2023

Number of respondents

333 respondents

Special properties

among B2B marketers in companies with ≥ 1,000 employees

Method of interview

Online survey

Supplementary notes

The source adds that a majority of the respondents were based in North America, without specifying their regional distribution.

Multiple answers were possible.

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Statistics on " Content marketing worldwide "

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Overview

8

Generative AI's impact

7

B2B content marketing

8

Generative AI's impact on B2B content marketing

4

Spotlight: blogging

7

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Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Digital video advertising and marketing worldwide
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