During a 2023 survey among business-to-business (B2B) content marketers at companies employing at least one thousand people worldwide, around 39 percent reported using generative artificial intelligence (AI) for brainstorming new topics. Approximately 36 percent utilized it for researching headlines and keywords, while 42 percent refrained from adopting generative AI. According to the same study, LinkedIn was the social media platform delivering the best value for enterprise B2B marketers worldwide.
Leading tasks enterprise business-to-business (B2B) content marketers outsourced to generative artificial intelligence (AI) tools worldwide as of July 2023
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Leading tasks enterprise business-to-business (B2B) content marketers outsourced to generative artificial intelligence (AI) tools worldwide as of July 2023
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Content Marketing Institute. (March 13, 2024). Leading tasks enterprise business-to-business (B2B) content marketers outsourced to generative artificial intelligence (AI) tools worldwide as of July 2023 [Graph]. In Statista. Retrieved April 04, 2025, from https://www.statista.com/statistics/1487966/tasks-b2b-content-marketers-gen-ai/
Content Marketing Institute. "Leading tasks enterprise business-to-business (B2B) content marketers outsourced to generative artificial intelligence (AI) tools worldwide as of July 2023." Chart. March 13, 2024. Statista. Accessed April 04, 2025. https://www.statista.com/statistics/1487966/tasks-b2b-content-marketers-gen-ai/
Content Marketing Institute. (2024). Leading tasks enterprise business-to-business (B2B) content marketers outsourced to generative artificial intelligence (AI) tools worldwide as of July 2023. Statista. Statista Inc.. Accessed: April 04, 2025. https://www.statista.com/statistics/1487966/tasks-b2b-content-marketers-gen-ai/
Content Marketing Institute. "Leading Tasks Enterprise Business-to-business (B2b) Content Marketers Outsourced to Generative Artificial Intelligence (Ai) Tools Worldwide as of July 2023." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1487966/tasks-b2b-content-marketers-gen-ai/
Content Marketing Institute, Leading tasks enterprise business-to-business (B2B) content marketers outsourced to generative artificial intelligence (AI) tools worldwide as of July 2023 Statista, https://www.statista.com/statistics/1487966/tasks-b2b-content-marketers-gen-ai/ (last visited April 04, 2025)
Leading tasks enterprise business-to-business (B2B) content marketers outsourced to generative artificial intelligence (AI) tools worldwide as of July 2023 [Graph], Content Marketing Institute, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1487966/tasks-b2b-content-marketers-gen-ai/
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