During a 2023 survey among business-to-business (B2B) content marketers worldwide, approximately 72 percent reported using generative artificial intelligence (AI) tools. Among respondents at enterprises with at least one thousand employees, the share stood at 58 percent. According to the same study, LinkedIn was the social media platform delivering the best value for enterprise B2B marketers worldwide.
Percentage of business-to-business (B2B) content marketers using generative artificial intelligence (AI) tools worldwide as of July 2023, by organization size
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Statista. (August 19, 2024). Percentage of business-to-business (B2B) content marketers using generative artificial intelligence (AI) tools worldwide as of July 2023, by organization size [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1487960/share-b2b-content-marketers-using-gen-ai-cpmpany-size/
Statista. "Percentage of business-to-business (B2B) content marketers using generative artificial intelligence (AI) tools worldwide as of July 2023, by organization size." Chart. August 19, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1487960/share-b2b-content-marketers-using-gen-ai-cpmpany-size/
Statista. (2024). Percentage of business-to-business (B2B) content marketers using generative artificial intelligence (AI) tools worldwide as of July 2023, by organization size. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1487960/share-b2b-content-marketers-using-gen-ai-cpmpany-size/
Statista. "Percentage of Business-to-business (B2b) Content Marketers Using Generative Artificial Intelligence (Ai) Tools Worldwide as of July 2023, by Organization Size." Statista, Statista Inc., 19 Aug 2024, https://www.statista.com/statistics/1487960/share-b2b-content-marketers-using-gen-ai-cpmpany-size/
Statista, Percentage of business-to-business (B2B) content marketers using generative artificial intelligence (AI) tools worldwide as of July 2023, by organization size Statista, https://www.statista.com/statistics/1487960/share-b2b-content-marketers-using-gen-ai-cpmpany-size/ (last visited December 19, 2024)
Percentage of business-to-business (B2B) content marketers using generative artificial intelligence (AI) tools worldwide as of July 2023, by organization size [Graph], Statista, August 19, 2024. [Online]. Available: https://www.statista.com/statistics/1487960/share-b2b-content-marketers-using-gen-ai-cpmpany-size/
