During a 2023 global survey among business-to-business (B2B) content marketers at companies employing at least one thousand people and not using generative artificial intelligence (AI) at work, around 37 percent credited their decision to accuracy concerns. Approximately 27 percent mentioned corporate mandates, while 24 percent said they lacked an understanding of such tools. According to the same study, LinkedIn was the social media platform delivering the best value for enterprise B2B marketers worldwide.
Leading reasons why enterprise business-to-business (B2B) content marketers did not use generative artificial intelligence (AI) tools worldwide as of July 2023
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Leading reasons why enterprise business-to-business (B2B) content marketers did not use generative artificial intelligence (AI) tools worldwide as of July 2023
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Content Marketing Institute. (March 13, 2024). Leading reasons why enterprise business-to-business (B2B) content marketers did not use generative artificial intelligence (AI) tools worldwide as of July 2023 [Graph]. In Statista. Retrieved April 18, 2025, from https://www.statista.com/statistics/1487943/reasons-b2b-content-marketers-not-gen-ai/
Content Marketing Institute. "Leading reasons why enterprise business-to-business (B2B) content marketers did not use generative artificial intelligence (AI) tools worldwide as of July 2023." Chart. March 13, 2024. Statista. Accessed April 18, 2025. https://www.statista.com/statistics/1487943/reasons-b2b-content-marketers-not-gen-ai/
Content Marketing Institute. (2024). Leading reasons why enterprise business-to-business (B2B) content marketers did not use generative artificial intelligence (AI) tools worldwide as of July 2023. Statista. Statista Inc.. Accessed: April 18, 2025. https://www.statista.com/statistics/1487943/reasons-b2b-content-marketers-not-gen-ai/
Content Marketing Institute. "Leading Reasons Why Enterprise Business-to-business (B2b) Content Marketers Did Not Use Generative Artificial Intelligence (Ai) Tools Worldwide as of July 2023." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1487943/reasons-b2b-content-marketers-not-gen-ai/
Content Marketing Institute, Leading reasons why enterprise business-to-business (B2B) content marketers did not use generative artificial intelligence (AI) tools worldwide as of July 2023 Statista, https://www.statista.com/statistics/1487943/reasons-b2b-content-marketers-not-gen-ai/ (last visited April 18, 2025)
Leading reasons why enterprise business-to-business (B2B) content marketers did not use generative artificial intelligence (AI) tools worldwide as of July 2023 [Graph], Content Marketing Institute, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1487943/reasons-b2b-content-marketers-not-gen-ai/
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