In 2024, Apple was perceived as the most sustainable brand worldwide, with a sustainability perception value of 33.3 billion euros. Out of the top 10 brands shown, six were tech giants and the remaining four were automotive brands. According to the source, the metric indicates how sustainable consumers perceive a brand to be and how much of its brand value is dependent on maintaining a reputation for acting sustainably.
Leading brands worldwide in 2024, by sustainability perception value
(in billion U.S. dollars)
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Brand Finance. (March 4, 2024). Leading brands worldwide in 2024, by sustainability perception value (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1487920/brands-sustainability-perception/
Brand Finance. "Leading brands worldwide in 2024, by sustainability perception value (in billion U.S. dollars)." Chart. March 4, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1487920/brands-sustainability-perception/
Brand Finance. (2024). Leading brands worldwide in 2024, by sustainability perception value (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1487920/brands-sustainability-perception/
Brand Finance. "Leading Brands Worldwide in 2024, by Sustainability Perception Value (in Billion U.S. Dollars)." Statista, Statista Inc., 4 Mar 2024, https://www.statista.com/statistics/1487920/brands-sustainability-perception/
Brand Finance, Leading brands worldwide in 2024, by sustainability perception value (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1487920/brands-sustainability-perception/ (last visited December 18, 2024)
Leading brands worldwide in 2024, by sustainability perception value (in billion U.S. dollars) [Graph], Brand Finance, March 4, 2024. [Online]. Available: https://www.statista.com/statistics/1487920/brands-sustainability-perception/
