In 2023, there were around 38.17 million people in the German-speaking population, aged 14 years and older, for whom furnishings and home goods were so important that they were willing to spend a lot of money on them. The number has decreased slightly in the past years.
The Allensbach Market and Advertising Analysis, known as AWA for short, uses a broad statistical basis to determine the attitudes, consumption habits and media usage of the population in Germany.
Number of people in Germany with a high willingness to pay for furniture and home goods from 2019 to 2023
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Number of people in millions
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Information on the population: Basis is the German-speaking population aged 14 years and older, in private households at the location of the main residence in Germany.
Information on the entire sample:
2019: 23,318 respondents, extrapolated to 70.60 million people
2020: 23,191 respondents, extrapolated to 70.64 million people
2021: 22,563 respondents, extrapolated to 70.54 million people
2022: 23,015 respondents, extrapolated to 70.60 million people
2023: 23,524 respondents, extrapolated to 70.08 million people
More information on the methodology can be found here.
This question was asked in the survey in the following wording: “People are happy to spend money on some things, others are less important to them. What on this list is so important to you that you are willing to spend a lot on it? Topic: My furniture, my house, my apartment"
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IfD Allensbach. (June 18, 2023). Number of people in Germany with a high willingness to pay for furniture and home goods from 2019 to 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1487918/consumer-willingness-to-pay-for-furniture-germany/
IfD Allensbach. "Number of people in Germany with a high willingness to pay for furniture and home goods from 2019 to 2023." Chart. June 18, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1487918/consumer-willingness-to-pay-for-furniture-germany/
IfD Allensbach. (2023). Number of people in Germany with a high willingness to pay for furniture and home goods from 2019 to 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1487918/consumer-willingness-to-pay-for-furniture-germany/
IfD Allensbach. "Number of People in Germany with a High Willingness to Pay for Furniture and Home Goods from 2019 to 2023." Statista, Statista Inc., 18 Jun 2023, https://www.statista.com/statistics/1487918/consumer-willingness-to-pay-for-furniture-germany/
IfD Allensbach, Number of people in Germany with a high willingness to pay for furniture and home goods from 2019 to 2023 Statista, https://www.statista.com/statistics/1487918/consumer-willingness-to-pay-for-furniture-germany/ (last visited September 01, 2024)
Number of people in Germany with a high willingness to pay for furniture and home goods from 2019 to 2023 [Graph], IfD Allensbach, June 18, 2023. [Online]. Available: https://www.statista.com/statistics/1487918/consumer-willingness-to-pay-for-furniture-germany/
