An August 2024 survey conducted in Britain found that 70 percent of respondents still referred to X (formerly Twitter) as 'Twitter'. Overall, four percent of respondents referred to the platform as 'X'. Users of X were slightly more likely to call the platform by its rebranded name than the general population. In July 2023, CEO Elon Musk officially changed Twitter’s name.
Adults in Britain on how they refer to X (formerly Twitter) as of August 2024, by type of user
Characteristic
All Britons
Daily X users
All X users
Just 'X'
4%
5%
5%
Just 'Twitter'
70%
78%
80%
I use both names at the same time when referring to it (e.g. 'X/Twitter')
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YouGov. (August 15, 2024). Adults in Britain on how they refer to X (formerly Twitter) as of August 2024, by type of user [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1487844/brits-referring-to-x-twitter-by-type-of-user/
YouGov. "Adults in Britain on how they refer to X (formerly Twitter) as of August 2024, by type of user." Chart. August 15, 2024. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1487844/brits-referring-to-x-twitter-by-type-of-user/
YouGov. (2024). Adults in Britain on how they refer to X (formerly Twitter) as of August 2024, by type of user. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1487844/brits-referring-to-x-twitter-by-type-of-user/
YouGov. "Adults in Britain on How They Refer to X (Formerly Twitter) as of August 2024, by Type of User." Statista, Statista Inc., 15 Aug 2024, https://www.statista.com/statistics/1487844/brits-referring-to-x-twitter-by-type-of-user/
YouGov, Adults in Britain on how they refer to X (formerly Twitter) as of August 2024, by type of user Statista, https://www.statista.com/statistics/1487844/brits-referring-to-x-twitter-by-type-of-user/ (last visited November 17, 2024)
Adults in Britain on how they refer to X (formerly Twitter) as of August 2024, by type of user [Graph], YouGov, August 15, 2024. [Online]. Available: https://www.statista.com/statistics/1487844/brits-referring-to-x-twitter-by-type-of-user/
