During a survey conducted among marketing decision-makers from B2B and B2B2C technology companies in five countries, 81 percent of the respondents reported using artificial intelligence (AI) for content creation either frequently or occasionally. On the other hand, four percent of the interviewees stated that they never used AI for the respective matter.
Share of business-to-business (B2B) technology marketers using artificial intelligence (AI) for content creation worldwide as of June 2024
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Share of business-to-business (B2B) technology marketers using artificial intelligence (AI) for content creation worldwide as of June 2024
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
Business Wire. (August 5, 2024). Share of business-to-business (B2B) technology marketers using artificial intelligence (AI) for content creation worldwide as of June 2024 [Graph]. In Statista. Retrieved April 30, 2025, from https://www.statista.com/statistics/1487823/b2b-tech-marketers-using-artificial-intelligence-content-creation-worldwide/
Business Wire. "Share of business-to-business (B2B) technology marketers using artificial intelligence (AI) for content creation worldwide as of June 2024." Chart. August 5, 2024. Statista. Accessed April 30, 2025. https://www.statista.com/statistics/1487823/b2b-tech-marketers-using-artificial-intelligence-content-creation-worldwide/
Business Wire. (2024). Share of business-to-business (B2B) technology marketers using artificial intelligence (AI) for content creation worldwide as of June 2024. Statista. Statista Inc.. Accessed: April 30, 2025. https://www.statista.com/statistics/1487823/b2b-tech-marketers-using-artificial-intelligence-content-creation-worldwide/
Business Wire. "Share of Business-to-business (B2b) Technology Marketers Using Artificial Intelligence (Ai) for Content Creation Worldwide as of June 2024." Statista, Statista Inc., 5 Aug 2024, https://www.statista.com/statistics/1487823/b2b-tech-marketers-using-artificial-intelligence-content-creation-worldwide/
Business Wire, Share of business-to-business (B2B) technology marketers using artificial intelligence (AI) for content creation worldwide as of June 2024 Statista, https://www.statista.com/statistics/1487823/b2b-tech-marketers-using-artificial-intelligence-content-creation-worldwide/ (last visited April 30, 2025)
Share of business-to-business (B2B) technology marketers using artificial intelligence (AI) for content creation worldwide as of June 2024 [Graph], Business Wire, August 5, 2024. [Online]. Available: https://www.statista.com/statistics/1487823/b2b-tech-marketers-using-artificial-intelligence-content-creation-worldwide/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.