E-commerce platforms market share based on GMV Vietnam Q1 2024

Published by Statista Research Department, Nov 9, 2024

In the first quarter of 2024, Shopee represented the largest market share among e-commerce platforms in Vietnam, at 67.9 percent. The platform also had the highest number of sellers, exceeding 262,000. Meanwhile, TikTok Shop has been expanding fast, accounting for 23.2 percent of the e-commerce market in the country during that quarter.

Market share of e-commerce platforms based on gross merchandise value in Vietnam in 1st quarter 2024

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Release date

April 2024

Region

Vietnam

Survey time period

Q1 2024

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Overview

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Key indicators

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E-commerce segments

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E-commerce platforms

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E-commerce logistics

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Consumer behavior

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Topics

E-commerce in VietnamFintech in VietnamSocial media in VietnamSocial commerce in Vietnam Digital payments in Vietnam
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