According to a 2023 survey, 37 percent of households headed by people aged 55 years and older in the United States had no SVOD subscriptions, compared to 20 percent in the younger group. Younger households were more inclined to have multiple subscriptions, with 23 percent having two, compared to 18 percent of people aged 55 years and older.
Distribution of subscription video-on-demand (SVOD) subscriptions per household in the United States in 2023, by age group
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Advertising Research Foundation. (June 17, 2024). Distribution of subscription video-on-demand (SVOD) subscriptions per household in the United States in 2023, by age group [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1486215/svod-subscription-age-household-us/
Advertising Research Foundation. "Distribution of subscription video-on-demand (SVOD) subscriptions per household in the United States in 2023, by age group." Chart. June 17, 2024. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1486215/svod-subscription-age-household-us/
Advertising Research Foundation. (2024). Distribution of subscription video-on-demand (SVOD) subscriptions per household in the United States in 2023, by age group. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1486215/svod-subscription-age-household-us/
Advertising Research Foundation. "Distribution of Subscription Video-on-demand (Svod) Subscriptions per Household in The United States in 2023, by Age Group." Statista, Statista Inc., 17 Jun 2024, https://www.statista.com/statistics/1486215/svod-subscription-age-household-us/
Advertising Research Foundation, Distribution of subscription video-on-demand (SVOD) subscriptions per household in the United States in 2023, by age group Statista, https://www.statista.com/statistics/1486215/svod-subscription-age-household-us/ (last visited January 09, 2025)
Distribution of subscription video-on-demand (SVOD) subscriptions per household in the United States in 2023, by age group [Graph], Advertising Research Foundation, June 17, 2024. [Online]. Available: https://www.statista.com/statistics/1486215/svod-subscription-age-household-us/
