Almost 43 percent of Japanese website-only online shoppers stated they preferred it to mobile e-commerce applications because it is sufficient for their needs, according to a 2023 survey. Additionally, 39.9 percent of respondents cited that the web is easier to use than an app as their reason.
Most common reasons for preferring websites to apps when shopping online in Japan as of January 2023
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empowershop. (February 1, 2023). Most common reasons for preferring websites to apps when shopping online in Japan as of January 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1485499/japan-reasons-preference-e-commerce-websites-over-apps/
empowershop. "Most common reasons for preferring websites to apps when shopping online in Japan as of January 2023." Chart. February 1, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1485499/japan-reasons-preference-e-commerce-websites-over-apps/
empowershop. (2023). Most common reasons for preferring websites to apps when shopping online in Japan as of January 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1485499/japan-reasons-preference-e-commerce-websites-over-apps/
empowershop. "Most Common Reasons for Preferring Websites to Apps When Shopping Online in Japan as of January 2023." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/1485499/japan-reasons-preference-e-commerce-websites-over-apps/
empowershop, Most common reasons for preferring websites to apps when shopping online in Japan as of January 2023 Statista, https://www.statista.com/statistics/1485499/japan-reasons-preference-e-commerce-websites-over-apps/ (last visited December 22, 2024)
Most common reasons for preferring websites to apps when shopping online in Japan as of January 2023 [Graph], empowershop, February 1, 2023. [Online]. Available: https://www.statista.com/statistics/1485499/japan-reasons-preference-e-commerce-websites-over-apps/
