According to a survey conducted among marketers worldwide in August 2023, 70 percent of respondents said they trusted LinkedIn to deliver a positive return on investment (ROI) for their company. Instagram was cited by 68 percent of respondents, while WhatsApp rounded out the top three with 66 percent. Conversely, 70 percent of respondents stated they did not trust X (formerly Twitter) to provide a positive ROI.
Social media platforms most trusted to deliver a positive return on investment (ROI) by marketers worldwide as of August 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (May 14, 2024). Social media platforms most trusted to deliver a positive return on investment (ROI) by marketers worldwide as of August 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1485467/social-media-platforms-positive-return-on-investment/
eMarketer. "Social media platforms most trusted to deliver a positive return on investment (ROI) by marketers worldwide as of August 2023." Chart. May 14, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1485467/social-media-platforms-positive-return-on-investment/
eMarketer. (2024). Social media platforms most trusted to deliver a positive return on investment (ROI) by marketers worldwide as of August 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1485467/social-media-platforms-positive-return-on-investment/
eMarketer. "Social Media Platforms Most Trusted to Deliver a Positive Return on Investment (Roi) by Marketers Worldwide as of August 2023." Statista, Statista Inc., 14 May 2024, https://www.statista.com/statistics/1485467/social-media-platforms-positive-return-on-investment/
eMarketer, Social media platforms most trusted to deliver a positive return on investment (ROI) by marketers worldwide as of August 2023 Statista, https://www.statista.com/statistics/1485467/social-media-platforms-positive-return-on-investment/ (last visited December 21, 2024)
Social media platforms most trusted to deliver a positive return on investment (ROI) by marketers worldwide as of August 2023 [Graph], eMarketer, May 14, 2024. [Online]. Available: https://www.statista.com/statistics/1485467/social-media-platforms-positive-return-on-investment/
