In 2023, over half of Americans aged 18 to 54 years had at least one subscription to AVOD services, while about one-third of those aged 55 and older had at least one subscription to ad-supported streaming platforms. Younger individuals were more likely to hold multiple of those kinds of subscriptions, with 13 percent having three or more AVOD accounts.
Distribution of ad-supported video-on-demand (AVOD) subscriptions per household in the United States in 2023, by age group
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Advertising Research Foundation. (June 17, 2024). Distribution of ad-supported video-on-demand (AVOD) subscriptions per household in the United States in 2023, by age group [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1485394/avod-subscription-age-household-us/
Advertising Research Foundation. "Distribution of ad-supported video-on-demand (AVOD) subscriptions per household in the United States in 2023, by age group." Chart. June 17, 2024. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1485394/avod-subscription-age-household-us/
Advertising Research Foundation. (2024). Distribution of ad-supported video-on-demand (AVOD) subscriptions per household in the United States in 2023, by age group. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1485394/avod-subscription-age-household-us/
Advertising Research Foundation. "Distribution of Ad-supported Video-on-demand (Avod) Subscriptions per Household in The United States in 2023, by Age Group." Statista, Statista Inc., 17 Jun 2024, https://www.statista.com/statistics/1485394/avod-subscription-age-household-us/
Advertising Research Foundation, Distribution of ad-supported video-on-demand (AVOD) subscriptions per household in the United States in 2023, by age group Statista, https://www.statista.com/statistics/1485394/avod-subscription-age-household-us/ (last visited January 09, 2025)
Distribution of ad-supported video-on-demand (AVOD) subscriptions per household in the United States in 2023, by age group [Graph], Advertising Research Foundation, June 17, 2024. [Online]. Available: https://www.statista.com/statistics/1485394/avod-subscription-age-household-us/