Household reach of video streaming apps in the U.S. 2024

Household reach of selected video streaming apps in the United States in 1st quarter 2024

CharacteristicHousehold reach
Netflix 64%
YouTube 57%
Hulu 41%
Prime Video 34%
Max 29%
OEM FAST Apps 24%
Peacock 23%
Disney+ 22%
Paramount+ 21%
Tubi 18%
Created with Highcharts 7.2.2Household reach64%64%57%57%41%41%34%34%29%29%24%24%23%23%22%22%21%21%18%18%NetflixYouTubeHuluPrime VideoMaxOEM FAST AppsPeacockDisney+Paramount+Tubi
0%10%20%30%40%50%60%70%80%
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Release date

May 2024

Region

United States

Survey time period

January 1, 2023 to March 31, 2024

Special properties

data was taken from 5,000 homes across the United States

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Statistics on " Video streaming in the United States "

Other statistics that may interest you Video streaming in the United States

Overview

8

Subscription video-on-demand

5

Ad-supported video streaming

7

Transactional video-on-demand

4

Hybrid video streaming

5

Virtual multichannel video programming distributors

4

Consumer behavior

6

Content

8

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