During a 2024 survey, five percent of responding programmatic experts said sustainability and the carbon impact of advertising was a leading concern. Roughly two thirds said that they had not adopted a framework, set of methodologies or models to measure the carbon emissions of their digital advertising and one in six that reducing emissions generated by programmatic advertising was not a strategic focus for their organization.
Importance of sustainability in programmatic advertising worldwide as of July 2024
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MarketingTribune. (August 14, 2024). Importance of sustainability in programmatic advertising worldwide as of July 2024 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1485303/importance-sustainability-programmatic-advertising/
MarketingTribune. "Importance of sustainability in programmatic advertising worldwide as of July 2024." Chart. August 14, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1485303/importance-sustainability-programmatic-advertising/
MarketingTribune. (2024). Importance of sustainability in programmatic advertising worldwide as of July 2024. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1485303/importance-sustainability-programmatic-advertising/
MarketingTribune. "Importance of Sustainability in Programmatic Advertising Worldwide as of July 2024." Statista, Statista Inc., 14 Aug 2024, https://www.statista.com/statistics/1485303/importance-sustainability-programmatic-advertising/
MarketingTribune, Importance of sustainability in programmatic advertising worldwide as of July 2024 Statista, https://www.statista.com/statistics/1485303/importance-sustainability-programmatic-advertising/ (last visited August 25, 2024)
Importance of sustainability in programmatic advertising worldwide as of July 2024 [Graph], MarketingTribune, August 14, 2024. [Online]. Available: https://www.statista.com/statistics/1485303/importance-sustainability-programmatic-advertising/