Importance of sustainability in programmatic advertising worldwide 2024

Published by Statista Research Department, Aug 23, 2024

During a 2024 survey, five percent of responding programmatic experts said sustainability and the carbon impact of advertising was a leading concern. Roughly two thirds said that they had not adopted a framework, set of methodologies or models to measure the carbon emissions of their digital advertising and one in six that reducing emissions generated by programmatic advertising was not a strategic focus for their organization.

Importance of sustainability in programmatic advertising worldwide as of July 2024

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Release date

August 2024

Region

Worldwide

Survey time period

July 2024

Number of respondents

100 respondents

Special properties

among programmatic experts

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Topics

Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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