A survey conducted worldwide in 2024 among companies with an annual revenue higher than 100 million U.S. dollars shows the shopping experience their customers have on their websites. The respondents analyzed how easy they could find the products they were looking for, making their shopping experience from very easy to very difficult. The majority of the buyers can find what they are looking for easily, and around 30 percent find the experience to be average. A quarter of the respondents have a difficult or very difficult time encountering what they want.
Share of B2B buyers finding easy to discover products online in 2024
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Logik.io. (March 1, 2024). Share of B2B buyers finding easy to discover products online in 2024 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1485260/product-discoverability-in-b2b-e-commerce/
Logik.io. "Share of B2B buyers finding easy to discover products online in 2024." Chart. March 1, 2024. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1485260/product-discoverability-in-b2b-e-commerce/
Logik.io. (2024). Share of B2B buyers finding easy to discover products online in 2024. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1485260/product-discoverability-in-b2b-e-commerce/
Logik.io. "Share of B2b Buyers Finding Easy to Discover Products Online in 2024." Statista, Statista Inc., 1 Mar 2024, https://www.statista.com/statistics/1485260/product-discoverability-in-b2b-e-commerce/
Logik.io, Share of B2B buyers finding easy to discover products online in 2024 Statista, https://www.statista.com/statistics/1485260/product-discoverability-in-b2b-e-commerce/ (last visited December 27, 2024)
Share of B2B buyers finding easy to discover products online in 2024 [Graph], Logik.io, March 1, 2024. [Online]. Available: https://www.statista.com/statistics/1485260/product-discoverability-in-b2b-e-commerce/
