In 2024, content hosted on TikTok had an engagement rate of approximately 4.64 percent. This represented a decrease compared to 5.77 percent engagement rate recorded by TikTok content during the previous year.
August 2024
Worldwide
September 2023 to March 2024
based on number of followers
The study analyzed a total of 91,840 accounts and over 1.12 million videos.
According to the source: "Engagement rate in social media is a key metric that measures the level of interaction users have with specific content. This rate is usually calculated by dividing the total number of interactions (such as likes, comments, shares) by the number of people who viewed the post, expressed as a percentage."
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Performance
Usage and demographics
Creators and content
Community guidelines enforcement
Douyin usage in China
Marketing and advertising
ByteDance brand
Spotlight: U.S. TikTok ban
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
