In 2024, content hosted on TikTok had an engagement rate of approximately 4.64 percent. This represented a decrease compared to 5.77 percent engagement rate recorded by TikTok content during the previous year.
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Everything on "TikTok" in one document: edited and divided into chapters, including detailed references.
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Overview
Performance
Usage and demographics
Creators and content
Community guidelines enforcement
Douyin usage in China
Marketing and advertising
ByteDance brand
Spotlight: U.S. TikTok ban
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Professional Account
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