In 2024, TikTok saw the number of comments on its content increase to an average of 19, an increase compared to the 15.65 comments recorded on average in 2023. The number of average likes experienced a moderate increase, while the number of shares decreased. In 2024, videos on TikTok had an average of 58.5 shares, down from the 69.5 shares recorded on average in 2023.
August 2024
Worldwide
September 2023 to March 2024
based on number of followers
The study analyzed a total of 91,840 accounts and over 1.12 million videos.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Performance
Usage and demographics
Creators and content
Community guidelines enforcement
Douyin usage in China
Marketing and advertising
ByteDance brand
Spotlight: U.S. TikTok ban
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
